American fast food chain, Chick-fil-A, has found a genius way to counter a modern issue.
The chain introduced what they are calling “The Family Challenge” at each of the restaurant’s tables.
To get diners’ attention away from social media and their smartphones, the challenge requires each person around the table to turn all phones to ‘silent mode’ and place them in a box they call the “cell phone coop.”
What motivation has the restaurant provided for everyone to participate?
If everyone around the table is successful in completing the challenge, each person of that table receives a free ice-cream!
Chick-fil-A is well known for being founded by passionate Christian businessman, Samuel Truett Cathy.